International Potato Tour in India: Agristo’s MENA Director on the Global Fries Market Shift
This interview is part of the International Potato Tour (IPT) in India, filmed at the Global Potato Summit in Delhi. We speak with Moustafa Dessouki, Regional Sales Director – MENA at Agristo NV, about how the global frozen fries market changed after COVID: Europe’s former dominance, rising production and energy costs, new opportunities for Asia and Egypt, and why Europe is pushing back into competition. He also shares a key benchmark for the industry: global fries consumption is ~18 million tons, and explains Agristo’s focus on value-added specialty fries. 00:00:33 — International Potato Tour interview intro (Agristo / fries) 00:00:48 — Agristo’s focus: fries only, quality as the priority 00:01:34 — Pre-COVID market: Europe dominating global supply 00:02:33 — COVID, inflation, and energy shocks: cost pressure in Europe 00:03:03 — Opportunity window for Asia & Egypt; market share shifts 00:03:22 — Europe re-enters the game: competition returns 00:03:56 — Question on alternative potato products (rice/noodles) — response 00:04:30 — Global fries consumption: ~18 million tons 00:04:47 — What’s next: value-added / specialty fries #InternationalPotatoTour #IPT #InternationalPotatoTourIndia #GlobalPotatoSummit #Delhi #Agristo #MoustafaDessouki #MENA #FrozenFries #FrenchFries #PotatoProcessing #PotatoIndustry #PotatoMarket #FoodIndustry #AgriBusiness #SupplyChain #Inflation #EnergyCosts #India #China #Egypt #Europe #ValueAddedProducts #SpecialtyFries
This interview is part of the International Potato Tour (IPT) in India, filmed at the Global Potato Summit in Delhi. We speak with Moustafa Dessouki, Regional Sales Director – MENA at Agristo NV, about how the global frozen fries market changed after COVID: Europe’s former dominance, rising production and energy costs, new opportunities for Asia and Egypt, and why Europe is pushing back into competition. He also shares a key benchmark for the industry: global fries consumption is ~18 million tons, and explains Agristo’s focus on value-added specialty fries. 00:00:33 — International Potato Tour interview intro (Agristo / fries) 00:00:48 — Agristo’s focus: fries only, quality as the priority 00:01:34 — Pre-COVID market: Europe dominating global supply 00:02:33 — COVID, inflation, and energy shocks: cost pressure in Europe 00:03:03 — Opportunity window for Asia & Egypt; market share shifts 00:03:22 — Europe re-enters the game: competition returns 00:03:56 — Question on alternative potato products (rice/noodles) — response 00:04:30 — Global fries consumption: ~18 million tons 00:04:47 — What’s next: value-added / specialty fries #InternationalPotatoTour #IPT #InternationalPotatoTourIndia #GlobalPotatoSummit #Delhi #Agristo #MoustafaDessouki #MENA #FrozenFries #FrenchFries #PotatoProcessing #PotatoIndustry #PotatoMarket #FoodIndustry #AgriBusiness #SupplyChain #Inflation #EnergyCosts #India #China #Egypt #Europe #ValueAddedProducts #SpecialtyFries