Agristo in India: How Guided Farming Is Transforming Uttar Pradesh’s Potato Belt
As part of the International Potato Tour (IPT), Viktor Kovalev recorded an interview with Rajni Gupta, Country Head – Agristo India, during Potato Summit in Delhi (Day 2). We discuss when Agristo entered India (1996), why the company chose Uttar Pradesh as its starting point, how guided farming works (supporting growers from seed to production and storage), and Agristo’s plans for processing growth: the flakes line is already running, and in 2026 the company plans to launch its fries line for global markets. Rajni also shares Agristo’s targets for expanding its farmer network and the core pillars of their strategy: operational excellence, innovation, quality, sustainability, and people. 00:00:34 — Where we are: Delhi, Potato Summit, Agristo stand, meeting Rajni Gupta 00:00:58 — When Agristo came to India: 1996 00:01:09 — Why Uttar Pradesh (not Gujarat): the region logic and potato belt perspective 00:01:36 — Agristo’s long-term approach: global experience and expansion (incl. India, U.S.) 00:01:58 — Challenges of traditional farming: soil safety, crop protection, fertilizers, cold storage 00:02:27 — The guided farming concept: supporting farmers from the very start 00:02:53 — Tech + end-to-end support: improving yields and farmer income 00:03:23 — Processing update: flakes running; 2026 — fries line launch (golden fries) 00:03:33 — Purchasing scale and future plans: target of around 300 farmers in 3–4 years 00:04:15 — Strategy mantra: excellence, innovation, quality, sustainability, people 00:04:16 — Closing remarks and thanks #InternationalPotatoTour #IPT #PotatoSummit #Delhi #India #Agristo #AgristoIndia #RajniGupta #PotatoIndustry #PotatoProcessing #FrenchFries #PotatoFlakes #GuidedFarming #ContractFarming #UttarPradesh #Gujarat #Farmers #Yield #Sustainability #Innovation #ColdStorage #AgriBusiness #FoodProcessing #PotatoesNews #VictorKovalev
As part of the International Potato Tour (IPT), Viktor Kovalev recorded an interview with Rajni Gupta, Country Head – Agristo India, during Potato Summit in Delhi (Day 2). We discuss when Agristo entered India (1996), why the company chose Uttar Pradesh as its starting point, how guided farming works (supporting growers from seed to production and storage), and Agristo’s plans for processing growth: the flakes line is already running, and in 2026 the company plans to launch its fries line for global markets. Rajni also shares Agristo’s targets for expanding its farmer network and the core pillars of their strategy: operational excellence, innovation, quality, sustainability, and people. 00:00:34 — Where we are: Delhi, Potato Summit, Agristo stand, meeting Rajni Gupta 00:00:58 — When Agristo came to India: 1996 00:01:09 — Why Uttar Pradesh (not Gujarat): the region logic and potato belt perspective 00:01:36 — Agristo’s long-term approach: global experience and expansion (incl. India, U.S.) 00:01:58 — Challenges of traditional farming: soil safety, crop protection, fertilizers, cold storage 00:02:27 — The guided farming concept: supporting farmers from the very start 00:02:53 — Tech + end-to-end support: improving yields and farmer income 00:03:23 — Processing update: flakes running; 2026 — fries line launch (golden fries) 00:03:33 — Purchasing scale and future plans: target of around 300 farmers in 3–4 years 00:04:15 — Strategy mantra: excellence, innovation, quality, sustainability, people 00:04:16 — Closing remarks and thanks #InternationalPotatoTour #IPT #PotatoSummit #Delhi #India #Agristo #AgristoIndia #RajniGupta #PotatoIndustry #PotatoProcessing #FrenchFries #PotatoFlakes #GuidedFarming #ContractFarming #UttarPradesh #Gujarat #Farmers #Yield #Sustainability #Innovation #ColdStorage #AgriBusiness #FoodProcessing #PotatoesNews #VictorKovalev